Lars Reger | NXP

EVP & Chief Technology Officer

Lars Reger is executive vice president and chief technology officer for NXP Semiconductors. As CTO, Lars is responsible for managing new business activities and R&D in the focus markets of automotive, industry 4.0, internet of things (IoT), mobile and connectivity & infrastructure.

Before joining NXP, Lars gained deep insight into the microelectronics industry with a focus on the automotive sector. He began his career with Siemens Semiconductors as product engineer in 1997. His past roles at Infineon included head of the process and product engineering departments, project manager for Mobile System Chips and director of IP Management. Prior to joining NXP as CTO of the automotive division in 2008, he was responsible for business development and product management within the connectivity business unit at Continental.

In December 2018, Lars was appointed NXP’s CTO and has since then been responsible for the overall technology portfolio of NXP. Since April 2019, he has been a board member of the committee for digital economy, telecommunications and media in the German Industry Association. Lars is also on the board of directors of ITS World Congress and a member of the Forbes Technology Council.

10:00 - 10:30

Thursday, November 19

Accelerating Automotive Innovation with Scalable System Solutions


Innovation in the automotive industry has reached a new level of complexity. As the ecosystem evolves towards higher standards in sustainability, automation, and connectivity, the market is shifting from individual components to easy-to-implement and scalable system solutions. Safety and security by design are seen as the foundation of this evolution. At the same time, quality requirements are being tightened, moving towards true zero defects. This demands a different view on the development process for ICs, beyond traditional approaches. In this session, you will hear NXP’s vision on today’s and future system solutions and learn how the company is managing the impact of a rapidly changing market environment.